Advancing the Craft of Microsoft Co-Sell
- Understand how successful partners build credibility and trust inside Microsoft.
- Learn practical approaches to strengthening Microsoft relationships and influence.
- Explore real-world observations on co-sell strategy, execution, and ecosystem engagement.
- Discover frameworks that help partners prioritize opportunities, investments, and relationships.
- Benefit from a curated collection of ideas and perspectives from across the Microsoft partner community.
Accelerate Revenue Growth
Stronger co-sell execution helps partners identify opportunities, align with Microsoft priorities, and create more predictable revenue growth.
Build Relationship Capital
Meaningful Microsoft relationships compound over time, creating access, trust, collaboration opportunities, and long-term strategic value.
Earn a Stronger Reputation
Partners known for delivering outcomes, collaborating well, and creating customer value often receive greater visibility and engagement.
Advance Your Career
Microsoft co-sell skills can increase professional visibility, expand networks, and create new leadership and growth opportunities.
Make Better GTM Decisions
Understanding how Microsoft works helps partners prioritize accounts, relationships, investments, and resources more effectively.
Help Grow the Microsoft Ecosystem
Every successful co-sell motion creates customer value, accelerates cloud adoption, strengthens partner outcomes, and contributes to Microsoft’s continued growth as a $3T+ company.
Thought Leaders Worth Amplifying
Some of the Microsoft ecosystem voices I follow because their ideas have helped shape how I think about partnerships, relationships, growth, and the craft of Microsoft co-sell.
Chuck Kiessling, Partner Development Group
Chuck emphasizes a principle I think every Microsoft partner should understand: co-sell success is built on relationships, trust, credibility. And moreover, the ability to create value for Microsoft, customers, and fellow partners. He regularly shares practical insights that help partners navigate the Microsoft ecosystem and strengthen their co-sell effectiveness.
Reis Barrie, Carve Partners
Reis has a unique ability to simplify the complexity of Microsoft partnerships and translate partner activities into measurable business outcomes. Whether discussing co-sell, Marketplace, incentives, seller engagement, or operational alignment, his guidance consistently focuses on practical execution and sustainable growth.
Robert Triggs
Rob approaches Microsoft partner growth from a perspective that is often overlooked: revenue architecture. His content consistently focuses on building scalable, predictable revenue systems, improving pipeline discipline, strengthening Microsoft engagement, and reducing dependence on founder-led growth.
Subscribe for Microsoft Co-Sell Insights
Subscribe to follow my ongoing exploration of Microsoft co-sell. I’ll share research, frameworks, field observations, and practical lessons designed to help partners build stronger Microsoft relationships, stronger reputations, and better co-sell outcomes. Along the way, I’ll also highlight great ideas and insights from other voices across the Microsoft partner community.
Research, Observations, and Lessons Learned
Latest Research and Perspectives
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